Sunday, August 17, 2008

Provocative new campaign for Levi's 501

Levi’s went bold, provocative, and unconventional in its new campaign for the iconic Levi’s 501 collection, “Live Unbuttoned,” launched worldwide simultaneously yesterday.

Pegged to be the next big Levi’s campaign after the Clayman advertisements in 1995 (wherein clay figures starred in the global commercials for Levi’s 501 buttonfly line), “Live Unbuttoned” features three sizzling TV commercials that may spawn some controversies for their uninhibited themes.

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