Sunday, May 1, 2011

Pinay Ford Supermodels Danica Magpantay, Chat Almarvez, Charo Ronquillo walk for Levi's show in NY

Ford Supermodel of the World 2010 winner Danica Magpantay and runners-up Charlene "Chat" Almarvez and Charo Ronquillo walked for the Levi's Fall/Winter Fashion Collection Preview in New York last week, reports ABS-CBN News. The Filipino models were three of the 24 who were chosen to showcase the Levi's lines.

Magpantay said it was the first time they all worked together. "It's Levi's; it's big!" She added, "I've been with her (Chat) in some presentations and shows which is fun kasi makikita mo talaga na certain designers really like our look and hindi na mahirap makapasok ang Filipino ngayon (because it shows that certain designers really like our look and it's not difficult for Filipinos to break into the fashion scene now)."

ABS-CBN News quoted Levi's Jeans publicist Melissa Ladines: "I think most brands are going global. We sell Levi's all over the world so we want to cast all models from different kinds of ethnicities just so we have a lot of representation."

Filipino-American head makeup artist for the Levi's preview Albee Franson told ABS-CBN News he was "in awe" when he found out that three of the models were Filipinos. "I actually had to come up and ask them, 'What are you?' because I didn't believe they were Filipinos. I love that they bring a different kind of look to the set. So pretty."

For more on this story, log on to ABS-CBN News. Photos of the Levi's Preview by Philip Angert, courtesy of Levi's.


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