Friday, June 24, 2016

Moschino Fresh

 

Following up Moschino’s spring 2016 runway show, the Italian brand has unveiled a look at its latest fragrance called, ‘Fresh’. The supermodel channels 1950s housewife in a short red wig and blue eyeshadow for the Steven Meisel lensed image. The fragrance bottle is inspired by a certain window cleaner which comes in a spray bottle.

 
Inspiration

The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner with something so precious – the juice of a luxury brand’s fragrance.

Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?

Notes

Top Notes: Mandarin, Beramot, Ylang Ylang

Heart Notes: Raspberry, White Peony, Osmanthus

Base Notes: Clear Woods, White Patchouli, Ambrox

My Thoughts

Without doubt, this is the most exciting perfume bottle I have ever seen. If there was an Oscar’s ceremony for packaging, this Moschino Fresh bottle would clean up (lolz, I couldn’t resist!). It’s so original, so funny and I love the concept behind it (see above). I have never been a collector of perfume bottles, (I have enough stuff in my home without keeping empties) but this bottle is the exception, this will be displayed prize of place in my bathroom, dressing room, wherever. I love it. So onto the fragrance, it’s fresh, fruity and floral, a heavy hit of citrus, with the zesty bergamot and warm mandarin. There is a sweetness with the raspberry and it all blends together with white florals of peony, osmanthus and jasmine. It’s nice, it’s clean, fresh, well put together, it’s a good staple fruity floral perfume, but it’s the bottle which really is the game changer. If you are at all tempted to buy it, do so, you will wear and enjoy the perfume, it’s nice, but long after the perfume has been used, the bottle will be on your dressing table, looking awesome. And that alone, is a good reason to buy it!

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